Growth prospect of Indian Fintech Market

Technology has changed the way we look at everything; be its listening to songs of our choice to make any investment decision for achieving our financial goals. Technologies have changed the face of the BFSI industry. Due to the pandemic, and various restrictions multitudes of banks and FIs are modernizing and improvising their infrastructure to support digital banking. The digital capability of facilitating smooth customer on-boarding including KYC, lending, sales automation, and many other services has been of immense use for banking and FIs service providers to offer seamless services to their customers.

There has been a massive rise in the Fintech investments in India as compared to before covid days. 33 new unicorns have emerged since the beginning of 2021 and as per this rate, India will manage to get more than 100 unicorns by 2022. Start-ups have been started offering innovative technologies to reduce the asymmetry of information between financial institutions and investors. Fintech SaaS and Insurance technology entities witnessed total investments of 145 million US Dollars and 215 million US Dollars in the year 2020 respectively. If we check today, India has more than 50 Fintech entities whose total valuation would be more than 100 million dollars.

The GoI’s BharatNet mission is driving internet penetration across remote regions paving the way for technology-driven BFSI services amongst them. The technological marvel of UPI has further reduced the cost of transactions as well as the turnaround time for any transaction. India also witnessed a surge in biometric transactions driven by AePS i.e Aadhaar-enabled Payment System amongst remote regions. These transactions are currently to the tune of over 200 million every month.

Retail investors in Tier II and Tier III cities have begun to tap advanced investment products such as Mutual Funds and Direct Equity. NSE has seen a steady growth of 11% CAGR in its investor category over the decade to reach to 2.78 crores. On the other hand, there are about 4.58 crores BSE investors at present, a figure that has grown by 26% in the past year. This is mainly because of investment done through trading applications as well as Robo- Advisory investment engines that give personalized investment advices using data analytical tools and Artificial Intelligence to interpret the data for precise and accurate results.

AI (Artificial Intelligence and Machine Leaning)

Technologies like AI and ML has successfully helped banking and financial service providers to provide frictionless and innovative banking solutions. AI’s optical character recognition (OCR) enables auto-filling user details from their document proofs during the customer onboarding process. The tools used in AI and ML are excellent in preventing fraud at the same time offering automated product recommendations to the customers.

Financial APIs

Financial APIs (Application Programming Interfaces) are one of the most important technologies used extensively in digital banking. API enables the companies to open up their application data and functionality to external third-party developers, business partners, and internal departments within their companies to connect with the application and allow interactions, transactions, payments, and sharing of information happen. It takes care of operations like KYC, the credit assessment, retrieving information while filling out forms, e-sign, and so on. There are certain specific open APIs that allow third-party vendors to access consumer accounts, known as open banking.

Currently Winsoft is using API based technology in its applications like SmartWealth, SmartMutual, SmartNPS & SmartASBA for exposing and consuming different set of APIs to execute various tasks digitally.

Cloud technologies

Customer on-boarding rates have increased on account of digital banking. But with a growing number of customers there also comes an increased amount of data. Cloud technology is thus an optimal way to store, organize, and retrieve data as and when needed at the same time build essential statistics. Banks and FIs use Cloud based technology to build smarter marketing and sales strategies to serve their customers better and cross-sell relevant products to them.

Winsoft has been using Cloud Technologies for a very long. It is been implemented in our SmartMutual, SmartWealth, SmartNPS & SmartASBA applications.

Robotic Process Automation (RPA)

Robotic Process Automation (RPA) use the intelligent automation to drive efficiency, remove repetitions, and improve customer satisfaction by providing fast and efficient services in the BFSI industry. RPA is transforming the way banks can operate improving the other parameters such as cost-reduction, accuracy, compliance and operational efficiency.

Winsoft is currently in the process of launching solutions to implement RPA for various processes.