8 things you should know about Fintech

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Will Metaverse Change Our Life? Is that the Future Of Technology?

‘Metaverse’ has suddenly become a buzzword. What is this new technological regime that has the likes of Mark Zuckerberg and Satya Nadella promoting and propagating it at public events? How different is this 3D universe going to be from the cyberspace that we are so accustomed to? And, why is it being heralded as the technology of the future?

This article will answer a few of these questions giving clarity on what Metaverse is capable of.

What is Metaverse?

The metaverse is an alternate virtual reality universe having shared 3D spaces where people can attend virtual events and interact with one another. In the metaverse, people can build great architectural structures, host events, and get a good income as well. The metaverse is the future place for social engagements, and business meetings, giving users the freedom to create anything they want.

The metaverse is a concept of a persistent, online, 3D universe combining various virtual spaces. It can be imagined as a future iteration of the internet. With metaverse, people can work, meet, play, and socialize together in these 3D spaces.

Now the metaverse is changing our lives in a much greater and more impactful way. In this blog, we will discuss how Metaverse will affect business, communication, education, entertainment, gaming, and travel, among many other industries. Below is a list of some of the ways the metaverse will affect our lives, and what the future of the metaverse looks like in each industry.


Advanced technologies like video calling, remote conferencing, and online team collaboration tools have made it possible for people to work together in real-time regardless without connecting physically. Metaverse has the power to take all of this to another level notches higher than how things work in the present day. For example:

  • Remote working, as we know it today, will be jolted with mixed reality as VR and AR are stretched into the metaverse realm to offer physical-world experiences. For example, you can meet colleagues, peers, and clients, shake hands with them, and feel the grip of the handshake as if you are in the real world, even when you are miles away from each other.
  • Develop stronger bonds and team environments even if you are connected remotely.
  • Working in the same virtual shared space with one another when the location does not matter.
  • Helps increase overall productivity.
  • Lowers or eliminates business-related travel expenses
  • The metaverse holds the promise of offering a unique way for sellers and buyers to connect. For example, Instagram shopping can become an even more immersive experience as buyers can pick products in the physical world or virtual world simultaneously. It means improved business opportunities for sellers.

Moreover, metaverse lets you work in any kind of setting. For instance, suppose you want to work from some hill station, the metaverse will change the setting on demand. Then, once you are done with a big project, you can instantly teleport back to showcase your work to others.


Metaverse is all poised to add a touch of emotions to the banking industry. Typically, banks are thought to be pretty disconnected. But, this new 3D space is going to change that. It will bring in an element of humanity to FIs strengthening customer relationships. Banks can target the young tech-savvy generation with their virtual branches that can be visited by customers in the Metaverse space.

Not just that, Metaverse will facilitate the creation of new service points. For example, virtual ATMs from where customers can withdraw money. They can touch base and speak with the avatars of their financial advisors, take loans against cryptocurrencies, and more. The new world has a lot of untapped factors that the industry can dive into.


The metaverse is bringing significant changes in transforming the world of communication by:

  • Letting you interact with anyone from all over the world.
  • You can experience others’ facial expressions and body language
  • You can create an online identity for yourself through our own avatar
  • You can enjoy events together with others irrespective of whether the group is in the real or virtual world.


In the future, virtual worlds will be the cornerstone of the metaverse. The metaverse will revamp the entire education system by:

  • Allowing the learner to be present in a class or learning ecosystem in a mixed reality model where you have a real-life experience of the things you are studying. Just imagine if you are learning about the dinosaurs, and how you would feel if you could actually be present in the same environment as the dinosaurs.
  • Giving students practical experience
  • Letting them learn from anywhere
  • Lowering the overall cost and entrance fees

What is the Future of Metaverse?

There are three possible outcomes of the metaverse in the future.

The first possibility talks about the metaverse specializing in things it is good at but never really reaching the status of a general-purpose platform. In this case, metaverse exists as a fragmented marketplace but never as an integrated solution in the user’s life.

The second scenario is that there could be multiple metaverses with only a few big names dominating the scene. And the third scenario could be where the metaverse becomes a part of our daily life with the physical and the virtual world seamlessly integrated.
it is in its nascent stage at the moment and it is difficult to predict which way metaverse will actually go. But a lot of it will depend on the following factors:

  • The level of integration and standardization.
  • The kind of market leaders that come up or the level of competition in this gamut.
  • How intuitive and user-friendly is the user interface?
  • What role does the government play in regulating the content and conduct of the players?
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New Fintech Cybersecurity To keep BFSI Sector Safe

In the world of digitization, everything is just a few clicks away from us. But at the same time, it has become a cause of concern for businesses as they have to deal with increased cyber-attacks. Among various industries getting targeted by cyber-attacks, BFSI (Banking, Financial Service, and Insurance) is no exception to it.

Since the BFSI sector has the most crucial data, so they always remain the most obvious target among the hackers and that is why security must be prioritize. Over the last few years, there has been a significant surge in cybercrimes due to the establishment of more online businesses and due to shifting to the cloud platform.

Thus, it becomes more important for BFSI organizations to adopt a comprehensive security strategy to deal with ongoing cybercrimes. Staying updated about the latest cybersecurity trends for BSFI would surely help a lot. But before talking about the latest trends, let’s understand the kind of threats faced by the Fintech sector.

Cybersecurity concerns- The main concern in FinTech Sector

Data security in FinTech is the major concern among the majority of the businesses. As per the reports, capital market firms and banks spend almost millions of amount each year to improve the cybersecurity of their business.

Cyber hackers can exploit system weaknesses and access crucial data and use the same for financial fraud and data theft. And the worst part is that most companies come to know about the attacks when it’s too late. So, it is important to reach out before something big happens and destroys the years of reputation of your business in just a single day.

Proactive cybersecurity solutions facilitate Fintech businesses to lower the overall risk linked to their online business.

Kinds of threats in the Fintech sector

With cybersecurity being quite a challenging task, the chances of mistakes are higher high, creating ample opportunities for criminals. Some of the common cybersecurity threats for BFSI sector include:

·       Malware

·       False identity phishing

·       Application data leaks

·       Money laundering

·       Identity theft

Let’s discuss some of the Banking, Financial Service, and Insurance (BFSI) Cybersecurity Trends that will help keep the BFSI sector safe.

Some effective Cybersecurity Solutions in Fintech

There are several effective practices that can be used to build a good Fintech cybersecurity solution:

Data encryption

Encryption ensures better protection for digital information. It is conducted with the help of various algorithms like 3DES or RSA, and data can be protected by establishing token vaults and tokenization of data.

Limited access to information

Access to information must be strictly regulated and must be given to a few users only who can access sensitive information. Furthermore, a solution must be used to track all the interactions with information databases.

Better and more advanced authentication methods

Every Fintech business must use strong passwords. But along with that, it is important to ensure the top level of security by using some advanced authentication technologies, like one-time passwords, short sessions, etc.

Deploy AI Technology within your Business

Another way is to use hi-tech AI (Artificial Intelligence) and ML (Machine Learning) technologies to predict and take accurate measures to prevent financial fraud in the beginning. With the revolution of more technologies, AI can prove beneficial in improving overall security by analyzing vast volumes of data faster and by detecting unauthorized usage.

Deploying an effective and robust cloud security strategy ensures that best is done to keeps your company and customers safe. Securing the cloud improves the protection of your business against all sorts of ongoing and emerging threats.

Use SASE Solutions

SASE or Secure Access Service Edge network architecture is quite similar to multi-cloud storage technology. The SASE network architecture uses the combination of several systems together and connects security solutions to give the desired results. More FinTech’s use SASE solutions to keep their vital essential assets safe and secured from functionality.


In this article, we have discussed the most common cybersecurity threats for BFSI sector, the latest cybersecurity solutions for BSFI, and some practices that help enhance a company’s levels of security. The financial sector is one of the key industry verticals that has witnessed a steep rise in cyber-attacks. Since financial organizations have to store and process consumer data, particularly the ones offering financial services to retail and commercial consumers, so they have become the obvious target of hackers.

Thus, it becomes crucial to deploy a strong cybersecurity strategy involving more than just safeguarding sensitive data and systems from harmful external attacks but also ensuring greater data privacy, and effective vulnerability management.

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Is Sovereign Gold Bond worth investing in for Financial Distributors?

In-country like India gold is considered one of the safest investment options in the long run, as in case of any financial crisis it may abet a family to overcome the crisis as it’s easier to liquidate gold. Having said that, in this technology-driven fast-moving society there are a plethora of ways to own gold as an asset without bearing any making charges. One such best-fitted alternative is SGB alias sovereign gold bonds, an indubitable investment option by the government of India for individual investors. Sovereign gold bonds are like investing in mutual funds via Gold saving funds and Gold ETFs.

Furthermore, gold in certificate form with minimal risk, high-quality, and exceptional alternative to purchasing gold and inheriting the risk associated such as theft!

Let’s break down everything about sovereign gold bonds!

What Do You Mean By Sovereign Gold Bonds?


Sovereign gold bonds, simply put SGB, are the bonds offered by the Government of India in November 2015 to investors as an alternative to buying physical gold. To add, in the last few decades there has been a tremendous decline in the physical gold purchase. While SGB is considered safe as they are offered by the government as well as it keeps an eye on the export-import value of gold.

Moreover, since its launch there has been marginal amplification in investors and its value is labeled in terms of grams of gold, 999 purity. Maximum gold one can invest in 4 Kgs whilst minimum investment is 1 gram per financial year. SGBs are hassle-free along with easily manageable in contrast to physical gold. The term for SGBs is 8 years with the option of exiting after 5 years. The interest rate offered to investors half-yearly is 2.5% per annum.

Furthermore, SGBs are issued in varied tranches by the RBI during the financial year. Plus if you are choosing the safest investment option, purchase SGB from SEBI authorities’ broker or agent, online platforms and banks. To add, for an investor purchasing the bond via an online platform an additional INR 50 per gram discount is granted. There are three forms in which SGBs can be procured: physical, dematerialized, and digitally. Besides this, the prerequisite for SGBs is a PAN card. If investors don’t have PAN cards the investment is not permitted.

What Are The Some Key Features Of SmartSGB?


SmartSGB is one of the leading curated platforms designed for technology-driven new-age banks. With SmartSGB financial distributors can easily manage multiple clients’ investments in SGB. So, create wealth, value, and relationship partners with SmartSGB Sovereign Gold Bonds Financial Distribution.

Get complete access to the platform along with handling myriad activities such as investor ID mapping, Sovereign gold bond mapping and file import, one-click option to view and download certificate, transaction file import, and SMS & Email alerts with SGB certificate.

SmartSGB is the technology-driven support system for financial distributors to various activities on the go such as core banking system (customer data propagation, fund transfers, Lien marking/unmarking, and Bank account details), RBI E-kuber integration (Transaction export, certificate import, and transaction response import) and system integrations (Net banking and mobile app). Not to mention, SmartSGB will act as a central repository to save and store crucial Sovereign Gold Bond information, helping financial distributors reduce cost, increase accuracy, larger clientele, and most importantly enhance productivity.

What Are The Top Advantages For Banks Investing In Sovereign Gold Bonds With SmartSGB?


    • One-Stop-Solution


With SmartSGB end-to-end investment is easy including the purchase and redemptions of bonds.

    • End To End Security


SmartSGB is the only integrated platform that offers financial safety to its financial distributors.

    • Cutting-Edge Technology


SmartSGB offers the best technology with core banking and 3rd party systems. Along with a comprehensive RBI report, RBI e-kuber, order details report, and SMS alert with SGB Certificate.

    • Scalable Information


From mid-2013 to mid-2017 interest rate has witnessed a decline. Additionally, the new monetary policy framework has been closely associated with inflation levels. The dwindling GDP growth trend must have boosted confidence among banks for continued low-interest rates. SmartSGB offers a scalable solution to financial distributions.

    • Robust Updates

With SmartSGB, you get the latest alerts and price notifications along with the increasing opportunity for revenue generation.



If you are scouting the web for the safest, secure, and hassle-free way to invest in Sovereign gold bonds digitally, you are in the right spot. Enjoy asset diversification; multiply your happiness by investing in SGBs with SmartSGB from Winsoft technologies.

We proffer multiple investments (Netbanking, Mobile App, and branch) along with a dedicated dashboard to track your investment growth. From purchasing to the redemption of SGBs everything is in a single click with SmartSGB. Winsoft Technologies is a name trusted by India’s leading financial distributor, we offer a hassle-free online investment experience.

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Digital Banking To Neo-Banks: Technology Transforming The Financial Services

Digitization is now all ubiquitous. It has touched almost all industrial gamut, including banking and financial services. In India, the financial ecosystem has witnessed multiple financial inclusions. For example, the introduction of the biometric Aadhar Card to the Unified Payments Interface (UPI) has steered unprecedented digital disruption in the traditional Indian banking scenario. The introduction of Direct Benefit Transfer or DBT by the GoI through apps like PM-SVANIDHI and PM-KISAN and the development of the AA or the Account Aggregator regulatory framework by the RBI has further catalyzed the credit industry in the country.

The fact is that in this new-age era of digital transformation, digital banking and the growth of Neo-banks are coming up as stiff competitors to traditional financial institutions that are still working with legacy systems. Neo-banks or digital-only banks are fast becoming a force to reckon with their innovative services as they have already started to garner impressive market share in the industry.

It’s not surprising that almost 205 million Indians have an account in a digital-only bank. By 2027, the number is expected to rise to 397 million.

Changing the face of Fintech, Neo-banks offer an efficient and cheaper alternative to customers vis-a-vis traditional banks. With the help of new-age technologies, they take personalization to a different level. The technological revolution has heralded a completely new era. Here, banks cease to exist in the real world or let’s say that banks no longer have physical branches. Everything is in the online space. Neo-banks are digital banks offering almost all the functionalities of a traditional bank except that they do not have a physical presence. While the trend picked up during the pandemic and the subsequent lockdown, it is now a post-pandemic reality. These digital banking units offer services from instant loans to fixed deposits, savings and current accounts, fixed deposits, and more. All of these are offered via an app and in partnership with a registered bank.

They leverage technology and artificial intelligence to provide personalized services to customers while minimizing operating costs. Since traditional banks use legacy systems, they are not as agile to meet the needs of a tech-savvy generation as they should be. Neobanks, on the other hand, are empowered as their services are based on innovation, making them quicker. Not just that, neo-banks in India are working with the MSME sector and retail customers – two niches that are typically not on top priority for conventional banks. Considering the convenience factor, this one is a big hit with end customers and is expected to grow further from here.

Let’s see how different technologies are transforming the financial sector in India:

API-led banking

The Reserve Bank of India launched the RTGS and NEFT almost ten years back, after which came the decade of IMPS launched by the National Payments Corporation of India. Post this. The Indian financial industry has witnessed the emergence of API-led banking, where an API or Application Programming Interface works as the middleman to ensure that the communication between digital banks and third parties is seamless. With APIs, banks and third parties offer safe services to customers in real-time. There are innumerable examples of this technological functioning – money transfers using mobile wallets, checking credit scores, viewing account balances, applying for loans, etc.

Self-Service is the new way of delighting customers.

The age of queuing up in front of bank counters to deposit or withdraw money, fill forms, etc., is long over. Today, technology has empowered new-age banks to offer enhanced self-service choices to their customers. These services are not merely limited to basic tasks. Still, they enable customers to perform numerous advanced banking-related tasks like applying for loans, buying insurance, opening new accounts, and more in this new era. As a result, customers today are in the driver’s seat where managing their financial position is concerned and better informed to make crucial personal financial decisions.

Robotic Process Automation


RPA helps bankers interpret huge volumes of unstructured data related to transaction and behavioral data. Robotic Process Automation is leading the way in innovating customer experiences. This is because RPA offers quality data at a better speed and scale. With the help of bots, repetitive tasks are no longer dependent on humans. Thus, the banking staff can reduce errors and can focus on handling intricate customer queries. As a result, customer services are now at one of the best levels of satisfaction in the industry.

Use of voice commands through Voice Bots. We all know of chatbots as more and more banks now rely on them to help address customer queries and resolve them faster. However, as the progression continues and technology advances, voice assistants will come to the scene, replace chatbots and enable customers to use direct voice commands to carry out multiple banking-related tasks. A typical example is when the voice bots ask the customer to change his pin or open a new account, all facilitated through voice commands without typing. All of this is possible with voice recognition technology that syncs with AI and NP. Some of the other technology-bound processes in line are thumb impressions, face and iris recognition, biometric authentication, and more.

Data Analytics

Data is at the core of enhancing customer experiences, and the banking sector is adopting technical tools and methods to get better insights. Today, financial services use real-time actionable data analytics to offer competitively-edged services to customers with better decision-making powers. The data also helps bankers upsell, cross-sell, plan upcoming products and offerings, and more. Another advantage is how the analytics help banks offer personalized services to their customers.

Pros of Neo-Banks

  • Neo-banks have fewer regulatory and credit risk issues
  • They offer premium services at low costs
  • The convenience factor of Neo-banks is also way higher than traditional banks as all operations happen via an app
  • As banks work using digital means, the service speed is also faster

Cons of Neo-Banks

  • Neo-banks have regulatory issues as the RBI is yet to recognize them fully
  • In the absence of a physical branch, some customers feel that these banks are impersonal


Technology is bringing about revolutionary changes in the financial sector. The sector, thankfully, has been very adaptive in adopting these technology gamuts. The focus is on the customer, and digital banking and automation are the keys to personalizing the entire banking process.

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New Guidelines for NPS Fund Managers and What Impact It Will Have on Your Returns

Over time, the National Pension System (NPS) has undergone modifications. It has gone through many versions, ranging from withdrawal policies to taxes and from selecting fund managers to asset allocation. Recently, new investing standards were established, providing pension fund managers with a more expansive canvas on which to work.

The new investment criteria would allow pension fund managers to make investments in (FPOs) (IPOs) and offers for the sale of enterprises. Apart from that, the option for investing in pension funds will be expanded, and fund managers will be permitted to make investments in firms listed on the BSE 200 and the NSE 200 indexes.

Basket Widened

The Pension Fund Regulatory and Development Authority (PFRDA) has changed the investing guidelines for its pension fund managers, which may be seen here. Before today, pension fund managers could invest in any companies that were members of the futures and options (F&O) basket and had a market capitalisation of at least Rs 5,000 crore, as long as they met the capitalisation criterion. This essentially limited the investing universe to a little more than 100 equities, the vast majority of which were large-capitalisation companies.

This basket has now been expanded to include the top 200 equities in market capitalisation. NPS fund managers will now have the freedom to diversify their portfolios outside large-cap stocks.

More Investible Concepts

As the fund’s size begins to rise, fund managers may have to go farther into the mid-cap sector in quest of more investible opportunities. As a result, investors may anticipate fund managers to capture a sizable chunk of the mid-retirement cap pie for themselves.

Faster Development In Midcap Companies

Mid-cap firms have a larger runway for rapid expansion than large-cap enterprises. According to traditional knowledge, Mid-cap equities tend to outperform large-cap companies over the long term. Subscribers will benefit from the increased possibility of return. NPS stock plans have failed to beat the market over several years, mostly because they have been confined to the large-cap group.

According to industry experts, the launch of mid-cap stocks should not cause concern among investors. It should be beneficial to NPS subscribers over a longer period. The introduction of mid-cap stocks will almost certainly result in a greater disparity between various pension fund managers.

Because of the emphasis on large-cap stocks, equity strategies among fund managers are becoming more similar. However, if they begin to diversify into mid-cap stocks in varying degrees, the fund profiles will take on various forms. This may necessitate subscribers to keep a closer check on the overall portfolio structure.

Long-Term Savings With

NPS is regarded as a long-term savings tool by industry experts. According to them, investors with a time horizon of more than seven years will be able to ride out the whole market cycle, which will be sufficient to reduce the risks associated with mid-cap stocks. In addition, there are some high-quality companies within the midcaps. Lengthy-term investors with a time horizon of 10, 20, or more years might profit from increased capital accumulation over such long periods.

A large public awareness campaign to adequately explain the guarantee and its long-term cost may also be necessary to avoid the creation of unexpected and inaccurate public expectations—especially given that the NPS is a government-sponsored scheme—to prevent this from occurring.

Investing in IPOs Is An Option

Pension fund managers have also been granted the authority to invest in initial public offerings (IPOs) that reach a specified market capitalisation requirement. The NPS will accept investments from companies whose full-float market capitalisation (based on the lower band of the IPO issue price) is greater than the market capitalisation of the 200th firm.

NPS fund managers will be authorised to target initial public offerings (IPOs) with a market capitalisation of more than Rs 21,200 crore at current market values. This provides pension fund managers with an additional option for selecting high-growth investment opportunities.

Effects of the FDI Limit

The foreign direct investment (FDI) limit has also been raised from 49 per cent to 74 per cent as a result of amendments to the Pension Fund Regulatory and Development Act. As a result, the existing seven pension fund managers will be able to sell their stakes to foreign partners, and the foreign direct investment limit will be 74 per cent for new fund managers coming through the On Tap Licence.

Following the rise in the foreign direct investment limit, foreign investors’ preference for pension funds will grow, resulting in long-term profits.


A little underperformance in your NPS fund every year might accumulate overtime to produce a significant underperformance in the long run.

Because of the influence of long-term compounding, the ultimate corpus might change greatly from the initial corpus due to these return discrepancies. As a result, you should assess all long-term investments once a year, like NPS portfolios, just as you would with mutual fund schemes.

As there is sufficient historical data accessible at this time, it is possible to analyse and compare the performance of your NPS funds with the performance of other investment managers. Based on this comparison, it is simple to determine whether or not you need to replace your NPS fund manager.

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Which is better to invest in, Fixed Deposit or Mutual Funds?

Investments have always been done with a set intention to generally maximize returns and minimize risks. However, there can be other more specific goals. The goals get more specific when one is planning for investing for stable and continuous monthly returns or wealth creation over the long term and so on.

Nowadays, there are multiple investment options in the market, but still investors struggle with the dilemma of choosing one investment option over another. So, as an investor where would you choose to invest between the mutual fund and fixed deposits? Not sure? Well, we have got sorted for you.

Mutual Fund vs Fixed Deposit

Both mutual funds and fixed deposits are equally popular and trustworthy choices among investors. Each of these investment plans is one of a kind and provides investors with promising returns over a period of time.

But before investing in either of these investment plans, it is advisable to make a solid comparison. Thus, we have cumulated all the possible differences between Mutual Funds and Fixed Deposits. This list of differences will make the picture clearer and will help us pick the most attractive form of investment.

  • Returns – Fixed deposits offer investors a definite and decided rate of interest for a predetermined period of time. This assures a fixed deposit will accrue a fixed number of returns for that certain duration. On the other hand, an investment in mutual funds could guarantee much higher returns. Mutual funds have can hold more potential in terms of returns as the investment is based entirely on the market standing of the stocks in the portfolio.
  • Costs – Although mutual funds can promise greater returns but investing in them comes with certain costs. Mutual funds involve a certain fee criterion that has to be paid to fund managers who will take care of your portfolio. Whereas investing in fixed deposits does not require such a fee criterion as it does not involve any intermediaries to handle the process.

  • Risk- The best part about Fixed deposits is that they are essentially zero-risk investments, as investors already know what their returns will look like in over time. The rate of interest is definite in fixed deposits, it is unsusceptible to market changes, therefore investors are guaranteed a fixed return after a fixed period of time. On the other hand, mutual funds are susceptible to the market performance and volatility. But the amount of risk involved is mitigated by the spread of risk over a range of stocks. This further gives a chance to the investor to gain more when the market conditions are favourable. But one has to be careful throughout as there can be a considerably low returns if market is too volatile and does not look like as you would have expected.
  • Premature Withdrawal – Investors who would want to go for a premature withdrawal from their fixed deposits will have to pay a penalty for doing so. Even if the penalties are levied, the investor would also have to forfeit a portion of the returns that would have been expected. On the other hand, mutual funds allow premature withdrawals as long as the minimum holding period is completed. While there is no penalty involved, there will be an exit load charge of around one percent of the fund amount but only if a withdrawal takes place before the holding period gets expired.
  • Taxation – Equity and hybrid funds are regarded as short-term only when the holding period is less than 12 months and long-term if the holding period is more than 12 months. When debt funds are held up for a period less than 36 months then they are short-term, whereas a holding period of 36 months and more are considered long-term funds. Equity mutual and hybrid mutual funds that go beyond Rs.1 lakh are taxed at ten percent and are termed long-term capital gains. While the equity mutual and hybrid mutual funds that are valued at less than Rs.1 lakh are taxed at fifteen percent and are termed as short-term capital gains. The case of fixed deposits is completely different from others as the interest that an investor earns on their investment is taxed according to the tax slab the investor belongs to or comes under.

Now where to invest?

Now you must be wondering which is better, then for that, you will have to ask some questions like what your requirements, goals, and the kind of risk you are ready to take. Once you get answers to such questions, you will be able to use the differentiation between mutual funds and fixed deposits.Most importantly, you as an investor must be clear about your aim of investing. If you are looking for continuous monthly returns, then a fixed deposit would be the right choice as it promises a monthly return option. However, Mutual funds can offer a higher rate of returns on your investment depending on market performance. But you have to prepare for adverse and unfavourable market conditions that will result in negative or lower than the expected returns on your investment.


In conclusion, it can be said that investing is all about finding a balance between mutual funds and fixed deposits. To find the perfect balance you must be determined about your goals and risk appetite and only then you can expect the desired returns. So, are you ready to invest in mutual funds or fixed deposits?

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Top Insurtech Trends to Watch Out For in 2022!

The InsurTech sector is already soaring in 2022. Over the last several years, the insurtech industry has seen massive transformation as the industry undergoes a much needed and long overdue makeover and modernization. The improvement of corporate operations has made modern technologies such as artificial and visual intelligence common.

Many organizations are striving to modernize their operations by using new technology, thus the insurtech industry is anticipated to continue to evolve in 2022 as well. In the meanwhile, smaller firms might take advantage of the most recent developments to get an advantage over the more established ones.


Here are a few insurtech trends to keep a watch on in 2022 as this booming business advances with massive development ambitions.

Spotlight of This Year: Digitalisation

The goal of insurtech has always been to streamline time-consuming procedures. Nevertheless, as insurance firms attempt to supply more services digitally, the Covid pandemic has fostered the emergence of insurtechs that offer rapid and simple digital claims via online platforms

A shift from manual claims settlement to digital is expected to continue fast in 2022, as consumers increasingly want insurance with simple-to-use digital services. This is not only for the back-end operations.

The insurtech sector is receiving record investment because giant insurance firms that are failing to innovate are teaming with dynamic insurtechs to provide new services for customers. Insurtechs assist insurers use digital technology to enhance customer service, which means claims are paid more quickly and with less difficulty as more data is collected to produce ‘Big Data’.

IoT in the Insurance Industry

Physical devices are linked to the internet through the Internet of Things (IoT) to exchange data. Insurtech is relying on IoT to enhance many of the old insurance procedures, and this has become an essential part of the business.

This year, new and enhanced applications will be released to the market to aid in the settlement process. Additionally, apps will lead the way in addressing customers’ requests for fast and simple methods to resolve claims, as the digital claims settlement trend continues to rise.

Many applications capture real-time data, such as those that allow policyholders to submit images of damage after a vehicle accident in real time. In 2022, insurers will be able to address the demands of their consumers more effectively thanks to the increasing intelligence of these applications. As more and more real-world data is put into these applications, analytics will continue to improve, which will have a significant impact on the future of insurance.


The increased need for digital processes goes hand in hand with the desire to enhance and prioritize client experiences. A tailored approach to service is a vital component of a customer-centric business model.


Demand for AI to power up business choices is on the rise and expected to continue to rise through 2022. Customers’ vehicle type, age, and location may all be used to construct customised plans for each individual consumer using simple AI systems. There is a positive effect on client acquisition and retention since they only pay for the things they truly need.

Chatbot AI technologies may be used by insurance companies to customize their client service. To ensure that the discussion between the consumer and the chatbot is as natural as possible, it employs machine learning.

Distributed Ledgers and Blockchain (DLT)

Customer dissatisfaction with middlemen like brokers and agents is nothing new. Technology has made it simpler for enterprises to conduct business directly with their consumers rather of relying on third-party services. Companies may apply this strategy at a lower cost, which results in lower rates for clients.

During the year 2022, the usage of blockchain and distributed ledger technology (DLT) will be on the rise. When it comes to creating a digital log of transactions that can be shared across a network of computers, nothing beats blockchain. There’s a lot of talk about blockchain right now in the cryptocurrency industry, and those ramifications extend to a wide range of industries, including insurtech.

Blockchain technology may be used by insurance service providers to reduce administrative costs, verify third-party payments, and add a layer of fraud protection. Claims processing, cybersecurity, and payment timelines may all benefit from the use of Distributed Ledger Technology (DLT). In the meanwhile, the utilization of public ledgers and enhanced cybersecurity standards in blockchain may assist to develop confidence.

From Traditional to Cloud Computing

A cloud-based technology overhaul is long overdue for the majority of insurance companies. Firms will be able to create innovative, personalized goods and improved customer experiences as a result of this transformation. It’s because cloud computing is excellent at sifting enormous data sets and making sense of them, and then sending the findings back to insurers. Cloud-first companies will be in a better position to operate seamlessly as infrastructures throughout the globe continue to develop.


The previous several years have seen a lot of upheaval and turmoil in the globe. Not all of this has been good, but in other situations it has ignited the fire for innovation and digital transformation.

Insurtech advancements will enhance your experience as a customer and speed up and simplify online transactions. For many people, the start of the new year and the introduction of new technologies may inspire them to make a change in their lives.

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Phygital Banking: New Age Customers and Their New Digital Experience

One sector that has witnessed drastic transformation is undoubted- the banking sector. And the key catalyst in the role is technology. Digital transformation has pushed the banking sector to a whole new next level; digitalization is here to stay but the need for physical branches will continue to be relevant for consumers. There are certain scenarios where users prefer going to banks physically. So, considering the changing behavior of new-age customers banks should offer digital as well as physical services to its customer to deliver an exceptional customer experience. One such approach banks can adopt for maximizing the benefits of physical branch and digital abilities is in the shape of Phygital Banking.

Let’s dig deeper to know more about the new way of banking- Phygital


First, what is Phygital Banking?

The word Phygital is coined by combining the two words i.e. Physical and Digital. Simply put, Phygital banking is a type of banking where physical branches reap the advantage of digitalization across various channels. In this disruptive model, both humans and technology are employed to serve the customers.

The retail sector has embraced the Phygital ecosystem i.e. At Amazon Go supermarket, customers go physically to check products and make payments via smartphone.

So, Why is Phygital Banking Required?

As the pandemic has standstill our life but after vaccination life is coming back to normalcy. Due to the global pandemic, people choose the digital landscape for the transaction and it has led to a surge in usage of digital banking. Covid-19 has accelerated the Phygital experience for customers. And their expectations are changing quickly as they want seamless and unmatched Phygital banking.

With that being said even the new age customers are also reluctant to put their hard-earned money on a completely digital bank with no physical branches. So, the bank should equip themselves to offer digital customers some real-time solutions for their issues.

According to Fintech Magazine, a Barclays report quoted that 46% of Gen Z customers surveyed said they would visit the physical branch to explore more products or services before investing or making a purchase. These data suggest that for a customer both physical and digital elements are imperative. In the physical environment, they can discuss the products and services and later digitally they can purchase them.

Additionally, the banking system with digital capabilities such as biometrics, APIs, machine learning, and other business aspects can abet a bank to transform its physical difficulties into Phygital chance. Not to mention, with the Phygital approach a bank not only gains a competitive edge over brick-and-mortar banks but also against digital competitors.

Here Are Some Ultimate Advantages Of Phygital Banking

  1. Enhances Customer Experiences

    The new-age customer wants a quick and instant process, no matter if it’s digital or physical. Furthermore, Phygital banking examples proffers such feasible solutions to them. They can easily choose the option to engage with the banks to avail services such as voice calls with digital bankers or using digital services to solve their queries.

  2. At Par Customer Satisfaction

    Banks have those customers also who aren’t able to use digitalization so for them Phygital banking has the solution. They can visit the physical branch to get the queries solved; the bank can educate them on digital facilities also. This way it leads to higher customer satisfaction.

  3. Cost-Effective


    Another astounding advantage of Phygital banking is it abets in reducing overhead costs and amplifies customer value. Moreover, numerous repetitive tasks including both backend and frontend have been automated by the Phygital banking approach. Besides this, the time required for processing documents or issuing cards, and opening a bank account has been reduced by this mode of banking.

  4. Access To Vast Customer Base

    People in rural areas are still reluctant for digital banking; the reason could be a lack of authentic and correct knowledge. However, the best-fitted solution in this scenario is Phygital banking. To add, globally open banking regulation is being discussed for banks to be more secure, reliable, and most importantly transparent. With Phygital banking, the banking space is connected with a wider audience, helping the banks connect with the right prospective customer giving them the right banking products.

  5. Bank Customer Association Is Improved

    Phygital banking offers a solution to the customer at both the physical as well as digital levels. This facility abets in strengthening the relationship with the customers. Bank branches create a sense of trust among the customers whereas digital services offer a fast resolution to their queries, this enhances customer experience.


The advantages of Phygital banking are strong and cogent. It could be the most accepted and secure mode of banking for customers of every generation. Banks are required to leverage the trust of the physical branch and the power of digital transformation. Any bank that mingles both the services in the correct manner could create future-ready banks along with saving costs, the scale at a fast pace, integrate a customer-centric approach, and competitive edge.

To put it simply: the concept of Phygital banking is capable of furnishing a plethora of benefits to its congregating users including enhancing customer experiences, bestowing customer satisfaction, access to a wider market, improving the customer-bank relationship and so on. This is why; the modality is often considered the future of banking and is likely to dominate the contemporary market.

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Top 5 Emerging Wealth Management Trends 2022!

In the last few years, the wealth management industry has witnessed a paradigm shift i.e., millennial’s participating in the wealth wagon, changing customer expectations, and most importantly digitalization. Additionally, the equity market went to new heights in 2021, alluring first-time investors; approx. 14.3 million new Demat account opening in 2021 validates the wealth management soaring highs.


With that said the new- age investors are more informed and tech-savvy along with having access to the pool of knowledge and expertise. They plan their finances, think differently, and act with different attitudes as compared to old investors. So, wealth management firms need to amplify their digital transformation journey along with paying equal heed to cybersecurity, digital currency, customer-centric approach, and the Internet of Things (IoT) to give its customer a superior experience.

Let’s delve deeper to know top wealth tech trends 2022 to watch out.

  • Digital Assets

    Cryptocurrency alias digital currency since its launch has become widely popular among the millennial generation and their preferred form of investment. First official cryptocurrency – Bitcoin has reached a record new height of $69000 with other coins such as Ripple and Doge witnessing the surge in popularity. Countries around the globe are slowly accepting and adapting to this digital asset. Plus, there has been an upward trend in CBDC (Central Bank Digital Currencies). So, this wealth tech trend is here to stay! Wealth management firm needs to provide innovative ways to the customer for crypto investment, by leveraging the power of Blockchains.

  • Virtual Advisory Tools

    Indisputably, with each passing day, we are persistently moving towards the path of being digital. Experiencing it every day in the shape of remote access, online shopping, watching entertainment content, or even taking doctor’s assistance virtually with telemedicine are some of the perfect examples. To put it simply: every aspect of our lives can be readily overseen digitally or virtually today. All thanks to the incessant progression in technology that has played a significant role in making this world a better place to thrive.In continuation; since our dependency on digital or virtual assistance is immensely soaring, including financial life in the same list is not wrong. The explosive growth of fintech has led to the emergence of an eclectic range of exciting technologies. Their ultimate aim is to enhance the existing ways of delivering services by embracing the strategy of automation. All this is done with the succoring of virtual advisory tools that have been in a trend ever since their virtues came into lime-light. From banking to mortgages to insurance, digital technology has ensured a seamless experience between financial advisors and their clients. The volume of solace this approach provides is worth applauding. Investors are highly persuaded by the concept of remote technologies. That’s why; they prefer engaging with a live financial advisor virtually while sitting at the convenience of their households.

  • API Deployment

    To many APIs may appear as a broad term about which they might have heard at some part of their lives. However, it’s deeper deets they might not be wary of.Throwing light on this modality; an API sets the path for two divergent technology applications to communicate to each other and furnishes the provision of data sharing. This abets to better the overall user experience and value of both.

    One of the ultimate benefits of API is; by integrating this methodology, financial advisors get empowered to subsume data from additional client accounts into several prevailing financial planning portals. From here, the professionals could communicate with clients effectively to better their experience.

  • Customer-Centric Technology Approach

    Any sort of technology implemented should fundamentally focus on delivering a superior customer experience. Irrespective of the industry, a similar approach is the imperative need of the hour. The same is applicable in wealth management also. If your patrons are getting impeccable services, they won’t hesitate to throw open their wallets in the future too. In the case of dilapidated services, the clients have several options to choose from.


    This is why; the rapid and ongoing digitalization has helped in the development of several strategies with an aim to personalize client experience. The previous old-school approaches of in-person assistance by financial advisors have seen a relentless decline. What’s more, contemporarily more and more people are realizing the virtues of seeking online help. Many of them have their individual social media accounts. They don’t mind posting their queries through these online channels. Therefore, wealth management companies should look to invest in employing digital marketing strategies for an effective customer-centric technology approach.

  • Internet of Things (IoT) and AI

    When it comes to IoT, it principally describes the vast universe of embedded sensors that help in efficacious communication between consumers and companies through the internet. Its vogue has seen a climb in the last few years, especially in the wealth management sector.To comprehend the inside deets on how IoT and AI are beneficial in wealth management; these modalities enable enterprises to analyze client and market data to envision specific patterns. As an instance, analytics engines could examine a client’s bank account transactions in detail. Based on this, real-time automated advice could be furnished to the user. The detailed information fetched would be highly advantageous for the patron to avail better financial planning services.


Technology will continue to influence the wealth management industry in the coming years. The only prerequisite for a wealth manager to strive for success is accelerating their technological transformations, shifting the load to wealth tech providers. However, despite the aforementioned trends, exceptional customer experience will remain the battleground for Wealth Management firms.

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